Skip to main content
Mikky
GUEST CRM FOR RESTAURANTS AND CAFES

Your regulars didn't leave. They just went quiet.

Mikky spots the guests who are slipping away, drafts the message, and sends it on WhatsApp once you say yes.

Early access cohort opening for Mumbai, Bengaluru, and Delhi NCR.

HOW IT WORKS

Three steps, and you stay in charge of the last one.

Three straightforward steps from POS data to verified guest engagement.

STEP 1

It watches the gaps

Mikky reads your orders and learns how often each guest normally comes in. A regular who is a few days late gets flagged before they are gone.

Connect your order data. Sync billing records from your POS. We extract visit timestamps, bill values, and guest phone numbers with zero manual spreadsheets.

STEP 2

It suggests who to message

You get one clear suggestion with the guests, the reason and a drafted message. It only recommends a discount when a discount is needed.

Mikky builds a profile for every guest. Our model maps individual visit cadences, calculating exact typical order gaps, lifetime spend, and true churn probability.

STEP 3

You approve, it sends

Nothing goes out until you say so. Approved messages leave on WhatsApp, and you see who came back.

AI suggests who to message and sends on WhatsApp. The system groups slipping guests, drafts tailored outreach copy, and pauses. Nothing dispatches until your manager clicks approve.

01 / QUIET CHURN

Restaurants lose repeat guests silently.

60% of diners never return after their second visit. Most owners never notice until regular tables stop booking.

02 / GUEST OWNERSHIP

Aggregators own the guest.

Third-party delivery apps withhold direct phone numbers and charge heavy commissions to reach guests who already know your food.

03 / BLIND BLASTS

Campaigns are guesswork.

Batch SMS blasts to thousands of dormant numbers waste marketing budget and train your best regulars to tune out generic discounts.

CAPABILITIES

Built specifically for restaurant marketing teams

Dense, purpose-built tools that replace messy spreadsheets with calm automation.

PROFILE

Guest 360 profile

Unified view of order history, typical party size, preferred visiting days, and net lifetime spend across every outlet.

Data refreshed with every closed POS bill.

SEGMENTATION

Automated behavioral tags

Continuous classification into Lifetime value, Churn risk, and Next order window. Identify when a regular guest falls 14 days overdue.

Meaning conveyed by plain labels and status indicators.

OUTREACH

WhatsApp campaigns

Select target segments, draft pre-approved WhatsApp templates in English or Hindi, review the batch summary, and approve with one tap.

Direct integration with WhatsApp Business API.

SAFETY

Guardrails and auto-approval

Lock discount maximums and monthly message quotas. When a campaign exceeds policy thresholds, an alert routes to the owner on WhatsApp.

Prevents accidental over-discounting.

ANALYTICS

Incremental revenue reporting

Match returned guests back to their POS bills. Report actual recovered rupee revenue and return rates without vanity engagement metrics.

Strict attribution window based on real dining bills.

RETENTIONComing soon

Loyalty programme

Frictionless WhatsApp-based loyalty points and digital visit stamps without requiring guests to download third-party applications.

Scheduled for Q1 release. Early access partners get initial preview.

GUEST 360 | THE BOMBAY CANTEEN, LOWER PARELExample data

Vikram Malhotra

Guest since 14 Oct 2024

+91 98201 44812

At riskHigh valueOrder window: +26 days
Total visits
14
Lifetime value
₹48,200
Average order
₹3,443
Usual gap
12 days
AI SUGGESTIONRequires manager approval

Vikram usually visits every other Friday evening. He has missed his last two regular cycles (38 days inactive). Draft an invite for this Friday dinner with his preferred corner table.

Recent orders & visitsPOS sync: Live
  • 28 Aug 2026 · Table 14 (3 guests)₹3,850
  • 15 Aug 2026 · Table 8 (2 guests)₹3,200
  • 02 Aug 2026 · Table 14 (4 guests)₹4,100
BUILT WITH CAFES AND RESTAURANTS IN INDIA
[PILOT CAFE LOGO][PILOT CAFE LOGO][PILOT RESTAURANT LOGO][PILOT CAFE LOGO]
Swap these for real logos once the first pilot is live.
PLAYBOOKS

Ready-made ways to fill your tables.

See all playbooks

Win back the quiet ones

Regulars who are a few visits overdue get a friendly nudge at the right time.

See the playbook

Birthdays that bring a table

A birthday message goes out by itself every week. Set it once and forget it.

See the playbook

Answer bad reviews fast

Low ratings land in one queue with a drafted reply, so nothing sits for a week.

See the playbook

Fill the slow weekday lunch

Find guests who usually come on that day and invite only them.

See the playbook
YOU STAY IN CHARGE

Every message waits for your yes.

Mikky shows you who it picked and why, then writes the message in plain language. You read it, change a word if you like, and press send.

AI SUGGESTION
142 high-value guests have not visited in 3 weeks. Draft a weekend lunch message for them, no discount needed.
Hi Priya, it's been a few weeks! Our weekend lunch menu is up, and your usual table is free on Saturday. Want us to hold it?
Example data
INTELLIGENCE

AI that identifies who is slipping away

Instead of staring at thousands of billing records, Mikky's AI reads guest visit patterns every morning. It calculates when a regular has deviated from their natural dining cycle, drafts relevant campaign copy in English or Hindi, and waits for your confirmation.

Questions managers ask daily

  • “Who should I message today?”
  • “Which high-value tables haven't booked in the last 30 days?”
  • “Draft a Friday dinner reconnect message for our top 20% regulars.”

Human-in-the-loop guarantee

No AI action sends a message autonomously. Your restaurant managers review and approve every draft, audience filter, and discount before dispatch.

CAMPAIGN BUILDER | THE BOMBAY CANTEEN (LOWER PAREL & BKC)Example data
STEP 1: AUDIENCEAuto-segmented by AI
At risk, high value: 142 guests
Guests with lifetime value > ₹25,000 inactive for 30+ days
Selected
STEP 2: MESSAGE DRAFT
Template: dinner_reconnect_v2 (Meta Approved)

Hello Vikram, it has been over a month since your last dinner at The Bombay Canteen. We have reserved your preferred table this Friday evening. Reply 1 to confirm.

STEP 3: GUARDRAILSEnforced by system
Discount limit 15%, spend limit set by owner
Messages are never sent without restaurant manager review.
DELIVERY CHANNEL

Why WhatsApp-first for Indian dining

SMS open rates in India have cratered under spam. Email is rarely checked for dinner plans. WhatsApp reaches guests where they already chat with family and friends, with verified business profiles that build credibility.

Direct 2-way table reservations

Guests can reply directly to campaign invites with a number or quick tap. Confirmations route straight to your front-of-house host team.

Official WhatsApp Business API integration

All outbound marketing uses pre-approved Meta templates and respects strict opt-in compliance to safeguard your phone number rating.

Manager approvals over WhatsApp

When marketing drafts exceed discount or spend caps, the owner receives a quick WhatsApp alert to approve or decline on their own phone.

GUARDRAIL EXCEPTION | WHATSAPP ALERTExample data

Discount limit exceeded

Campaign “Friday Reconnect” requests a 20% discount for 142 at-risk guests. Standard policy ceiling is 15%.

Requested by:
Floor Manager (Vikash P.)
Estimated discount impact:
₹9,800 max
Expected recovered revenue:
₹68,000
The Bombay Canteen
Official Business Account
Thursday, 2 Oct
Good afternoon Vikram. It has been a few weeks since your last visit to Lower Parel.

Chef has introduced our autumn lunch menu this week. If you plan to join us this Saturday or Sunday, reply 1 and our host team will reserve your table.
12:45 PM · Delivered
1
12:51 PM
Thank you Vikram. Table for 2 is reserved for Saturday at 1:30 PM. See you then.
12:52 PM

Example data · WhatsApp Business Platform

CLARITY

Frequently asked questions

Plain answers about data ownership, POS setup, and operations.

What data do you need from our restaurant?

We only ingest order timestamps, itemized totals, table dwell times, and the guest's phone number. We do not touch payment gateway details, credit card numbers, or sensitive personal financial information.

Does it work with my current POS system?

We are currently building integrations for major Indian restaurant POS platforms, including Petpooja, Posist / Restroworks, and UrbanPiper. During this early access phase, we review your billing architecture to ensure direct compatibility.

Is guest data safe and compliant with Indian law?

Yes. Under the Digital Personal Data Protection Act, 2023, your restaurant remains the data fiduciary and we operate strictly as a data processor. We never pool, sell, or cross-market your diner data to competing establishments.

How does WhatsApp campaign approval work?

The platform never sends unverified automated messages. Once candidate segments and draft copy are generated by the model, your marketing manager or general manager must explicitly approve the dispatch.

Running a restaurant or cafe in India? Be one of the first.

We are onboarding a limited cohort of restaurant and cafe operators in India. We are letting in a few places at a time. Leave your details and we will write to you.

Request early access

No credit card required. We do not sell personal data.

CONTACT

Talk to the Mikky team

Questions about onboarding, POS compatibility, billing or data protection. We reply by email.

support@mikky.inCompany details and Grievance Officer

Send a message

Direct queries may also be emailed to support@mikky.in