WhatsApp Messaging & Opt-in Policy

1. Mandatory diner opt-in consent

Mikky is built to cultivate long-term guest relationships, not spam. Under Indian regulations and Meta's WhatsApp Business Policy, restaurants may message only individual diners who have explicitly opted in to receive communications from that specific brand.

The restaurant must retain timestamped, auditable evidence of consent for every imported phone number.

2. Permitted and prohibited opt-in sources

3. Pre-approved Meta templates only

All outbound marketing messages initiated by Mikky must strictly utilize Meta-approved WhatsApp message templates. Free-form text or unverified promotional links are technically prevented by the system.

Templates must be clear, professional, respectful of the recipient's time, and accurately describe the offer without clickbait or deceptive claims.

4. Human owner approval requirement

To prevent unauthorized blasts or algorithm runaway, every campaign batch generated by our AI engine requires a named marketing manager or restaurant owner to manually authorize the send. No campaign is dispatched automatically.

5. Automated STOP and opt-out handling

Every promotional template must carry a clear opt-out notice (e.g., “Reply STOP to unsubscribe”). When a diner replies with STOP, UNSUBSCRIBE, or similar sentiment:

• Our webhook automatically updates their profile state to unsubscribed.
• Outbound marketing to that number is blocked across all campaigns for that outlet.
• The opt-out is recorded permanently with an immutable timestamp.

6. Quality rating and sending tier safeguards

Meta evaluates every WhatsApp Business phone number using a real-time Quality Rating (High, Medium, Low). To safeguard your number:

• Daily message dispatch caps are phased gradually (Tier 1K, 10K, 100K).
• Campaigns to unengaged cohorts are throttled automatically.
• If negative feedback (user blocks or spam reports) increases, campaigns are paused.

7. Prohibited content categories

In alignment with the WhatsApp Commerce Policy, restaurants must never transmit:

• Promotions for tobacco, vaping, or nicotine products.
• Direct sale or promotion of alcoholic beverages in restricted Indian territories.
• Gambling, betting, or speculative lotteries.
• Misleading health claims or unregulated supplements.

8. Enforcement and violation consequences

Compliance with this policy is mandatory. Failure to maintain verifiable opt-ins or repeated spam flags will result in immediate suspension of campaign dispatch capabilities and termination of the restaurant's service agreement without refund.

For questions, contact support@mikky.in.